Helena Vondráčková has become the face of the new D.I.C. campaign

Diamonds International Corporation, the leader of Czech diamond market, has launched a new marketing campaign called "You too should invest in diamonds." It is none other than Helena Vondráčková, one of the best-known representatives of pop music in Czech Republic, who has become the face of the campaign. By cooperating with the popular singer, who will be presented as "Diamond lady" as a part of the campaign, DIC continues to fulfill the concept of associating the exclusivity of diamonds with exceptional people.

The aim of the current campaign is to strenghten the image of D.I.C. brand and to support sales of investment diamonds, diamond jewellery and luxurious watches. Visual elements of the campaign will be presented through printed media, internet and now also in the form of outdoor commercials and billboards.